Redesigning a website isn’t about following trends — it’s about usability, clarity, and results. If your website no longer supports your business goals, it may be time to consider a website redesign.

As a freelance web designer and UX/UI designer based in London, these are the most common signs I see when clients come to me for a website redesign service.

1. Your website no longer reflects your brand

If your business has evolved but your website hasn’t, users will feel the disconnect immediately. This often happens when your services have changed, your audience has grown, or your branding has become more refined, but your website still tells the old story.

A brand-led website redesign helps align your visual identity, messaging, and structure so your site reflects who you are today. Good brand identity and web design work together to build trust and credibility from the first interaction.

2. People don’t understand what you do

If visitors land on your site and can’t quickly understand what you offer, that’s a UX problem.

Clear navigation, hierarchy, and messaging are key parts of UX design for websites. A UX-led website redesign focuses on structuring content so users can immediately understand:

what you do
who it’s for
how to take the next step

This is where working with a freelance UX designer can make a real difference.

3. Your website looks good, but doesn’t convert

A visually appealing website isn’t always an effective one. If your site gets traffic but few enquiries or sales, it may need a more conversion-focused web design approach.

A UX/UI-led redesign looks closely at user journeys, calls to action, and page flow to remove friction and help users move confidently through your site.

This is one of the most common reasons businesses look for a website redesign service.

4. It’s difficult to update or maintain

If you avoid updating your website because it feels clunky or hard to manage, it’s likely working against you.

A well-planned redesign considers both the end user and the content management experience. As a freelance web designer, I design websites that are flexible, scalable, and easy to update — so your site can grow with your business.

5. Your website doesn’t work well on mobile

With most users browsing on their phones, mobile-friendly web design is essential. If your website feels slow, cramped, or awkward on mobile, it’s a strong sign that a redesign is needed.

Google also prioritises responsive web design, meaning poor mobile usability can directly affect your search rankings.

A website redesign isn’t starting from scratch

Redesigning a website doesn’t mean throwing everything away. Often, it’s about refining what’s already there — improving UX/UI design, strengthening your visual identity, and telling your story more clearly.

The goal is thoughtful, user-centred design that works beautifully for both users and your business.

Thinking about redesigning your website?

If you’re considering a website redesign in London, or you’re unsure whether your site needs a full redesign or targeted UX improvements, I’m happy to talk it through.

I’m an independent web and UX/UI designer, creating brand-led, UX-focused websites for creatives, small businesses, and growing brands.

When is it time to redesign your website?