Helping small businesses find their best version
Digital and web design services from an independent designer with a studio mindset.
Recent projects
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![Wolfie]()
Wolfie
Website • UX
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![A metallic bottle of Genaura LeVAGEN+ Smart Face Serum standing in front of a yellow box with matching branding on a marble surface.]()
Genaura
Brand Identity • Packaging Design • Website
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![A navy blue DESDECK-branded reusable water bottle with a screw-on lid and carrying loop.]()
DesDeck brand
Brand Identity • Website • UX/UI
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![Smartphone displaying a webpage about web design, resting on rocks outdoors.]()
DesDeck platform
UX/UI
Insights
Why your website looks good but still isn’t getting enquiries
Why good design makes people trust your brand (and bad design makes them leave)
Website refresh vs full redesign: what does your business actually need?
“And just wanted to let you know that I am getting rave reviews on the site design so far! Beautiful, slick, calm and clear, visually stunning... all good words, in my opinion. Thanks again for all your great work Annie.”
Betsy Limpenny @ The Interiors Edit
“Thanks a lot Annie, You did a great job, I’m very happy. Always pleasant to work with people that have a great aesthetic in addition to their technical skills. Bravo again.”
Guillaume de Saint Lager @ Paragone
“This is all looking so good – I’m really excited at how professional it looks while also lovely and welcoming.”
Pamela Anderson @ The Learning Clinics
Meet the Founder
I’m Annie — a freelance web, UX/UI and brand designer based in London. I create thoughtful digital experiences and identities that help brands connect with the people who matter.
Your Questions, Answered
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Yes. I regularly redesign websites to:
Improve user experience (UX)
Increase clarity and conversions
Modernise branding
Improve structure and usability
If your current site feels outdated, unclear, or underperforming, a strategic redesign can significantly improve results.
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I focus on web design, UX/UI, brand identity, and digital experiences that help businesses communicate clearly and connect with their audience.
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I work with startups, growing businesses, and established brands looking to improve their digital presence.
Many of my clients are:
Founders launching a new brand
Businesses needing a website redesign
Companies wanting better UX and clearer messaging
If you need a more strategic, design-led approach rather than just “a website,” we’ll likely be a good fit.
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Pricing depends on project scope, complexity, and timeline.
For example:
A small brochure website will differ in cost from a full brand and UX-led website build.
A UX audit will differ from a complete redesign.
After a short discovery conversation, I provide a clear, tailored quote outlining deliverables, timeline, and investment.
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Typical timelines:
Small website: 3–5 weeks
Full website redesign: 6–10 weeks
Branding + website: 8–12+ weeks
Each project begins with a clear roadmap so you know exactly what to expect.
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My process is structured and collaborative:
Discovery & Strategy – defining goals, audience, positioning
UX Planning – structure, user journeys, wireframes
Visual Design – interface design and brand alignment
Build & Testing – responsive design and refinement
Launch & Support – handover, guidance, optimisation
This ensures your website isn’t just designed — it’s strategically built.
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Yes. I provide UX audits for websites and digital platforms, identifying usability issues, structural weaknesses, and conversion blockers.
You’ll receive clear, actionable recommendations to improve performance and user experience.
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No — although I’m based in London, I work with clients across the UK and internationally.
Projects are managed remotely with structured communication and milestone check-ins.
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You can enquire through the contact form on my website.
Include:
A short overview of your business
What you need (branding, website, UX, etc.)
Any timeline or launch goals
I’ll then guide you through the next steps.