CASE STUDY

Genaura

About

Creating a brand identity for the science-backed luxury skincare brand

Role

Brand Identity + Branding + Package Design + Website Design

Challenge

Genaura is a premium skincare brand rooted in science and ritual. Launching with a single hero product, a high-active facial serum powered by the ingredient Levagen®+, the brand needed to enter a crowded and competitive skincare market with clarity and confidence.

The challenge was to create a distinctive identity and digital presence that could communicate scientific credibility while still feeling luxurious and emotionally engaging. Genaura also needed a strong foundation that could scale across future products, while clearly positioning the brand as a serious, science-led player within premium skincare.

Solution

The brand was built around a balance of clinical authority and refined luxury. A minimal yet expressive visual identity was developed to reflect precision, efficacy and sophistication, supported by a calm and considered colour palette and elegant typography.

Packaging and digital design were approached with the same philosophy. The packaging signals premium quality through simple forms and restrained detailing, while the website translates complex scientific information into clear, accessible content. Together, these elements create a cohesive brand experience that introduces Genaura as a confident, science-backed skincare brand with a strong platform for growth.

Person dispensing a liquid product into their palm from a gold-colored bottle.
Genaura skincare product packaging, including a large yellow gift bag with black ribbon handle and a smaller yellow box, along with a silver pump bottle, all on a marble surface surrounded by plants and a cloth.
Genaura smart face serum product with yellow packaging on a marble countertop in a bathroom setting, surrounded by a black reed diffuser, a jade roller, a white cloth, a white soap dish, and some greenery.
Person opening a golden bottle of skincare product in a bathroom.
Text that reads "Genaura" on a dark background with orange lettering.
Text reading 'Genaura' on a light beige background.
Minimalist abstract logo with black wavy lines forming a zigzag pattern inside a circle on a beige background.
Minimalist logo with a geometric wave pattern inside a circle, in shades of orange on a dark background.
Color palette featuring four colors with their names, HEX, CMYK, and RGB values: Burnt Kobicha, Parchment, Cosmic Latte, and Genaura Orange.
A person applies a skincare serum from a gold bottle onto their hand, with the word 'Genaura' written in orange text at the bottom.

Projects