CASE STUDY

Lebara

About

Making Lebara’s social posts come to life.

Role

Social Media Post Design + Graphic Design

Lebara’s Instagram

Challenge

Lebara wanted to strengthen its presence on social media and better connect with a younger, mobile-first audience. In a fast-moving, highly competitive telecoms space, there was an opportunity to create social content that felt bolder, more expressive and instantly recognisable in busy feeds.

The challenge was to develop a visual direction that could cut through the noise, drive engagement and feel native to social platforms, while still aligning with Lebara’s wider brand identity. In parallel, supporting visuals were needed for Lebara’s Amazon storefront to ensure a cohesive and commercially effective presence across touchpoints.

Solution

A bold, high-energy set of social media designs was created to capture attention and appeal to a younger audience. Bright colours, oversized smiley graphics and punchy layouts were used to create a playful, scroll-stopping aesthetic that feels dynamic and accessible.

The same visual language was extended to the Amazon storefront, ensuring consistency across platforms while adapting layouts for a more product-focused context. The result is a cohesive suite of digital assets that strengthens Lebara’s visual presence, supports brand recognition and drives engagement in both social and e-commerce environments.