Website design for the e-commerce platform of the Oetker Collection Hotels

Work
Website Design

Year
2025

Role

As the sole designer on this project I led all the design initiatives, conducted the research, and delivered the end product to the client.

Overview

This is the Oetker Collection Boutique, an elegant online shop operated by the luxury hotel management brand Oetker Collection (also known as Oetker Hotels). It offers a curated selection of high-end travel and lifestyle goods inspired by their iconic properties. Think silk pillowcases, stylish suitcases, in-flight comfort accessories, and exclusive destination-themed items like branded crewnecks or beach bat sets—all reflecting the elegance and refinement of their hotels and resorts.

What did we have before?

BEFORE

AFTER

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