CASE STUDY

DesDeck rebrand

About

Creating a brand identity for the website building platform DesDeck.

Role

Brand Identity + Website Design + UX/UI

desdeck.com

Challenge

DesDeck is a website creation platform designed to help users build and manage websites with ease. As the company continued to grow, DesDeck wanted to position itself as a forward-thinking, cutting-edge tech brand. However, its existing branding and website did not fully reflect this ambition. The visual identity lacked a strong technological edge and did not clearly communicate the platform’s innovation or capabilities.

The challenge was to create a new brand identity and redesigned website that would present DesDeck as a modern, credible and confident tech company, while remaining functional, flexible and easy to apply across digital touchpoints.

Solution

The project began with a rebrand focused on creating a bold, contemporary identity that feels distinctly tech-led. A new visual direction was developed with an emphasis on clarity, structure and functionality, reflecting how DesDeck enables users to build and scale websites with confidence.

Typography, colour and graphic elements were designed as a cohesive system, giving the brand a distinctive and ownable presence across marketing and product environments.

Alongside the rebrand, the website was redesigned to better communicate DesDeck’s value proposition and showcase the platform’s features. Clear messaging, improved content hierarchy and considered page layouts guide users through the product offering, while the new visual identity brings consistency and impact across the experience.

The result is a confident, scalable brand and website that present DesDeck as a cutting-edge website creation platform with a strong foundation for growth.