How much does a freelance web designer cost in the UK? (And what are you really paying for?)
One of the most common questions small businesses ask is:
“How much does a freelance web designer cost?”
The honest answer is: it depends. But understanding what affects pricing can help you make a better decision — and avoid paying twice for something that doesn’t perform.
Average freelance web design costs in the UK
In the UK, freelance web design typically ranges from:
£1,000–£3,000 for a small brochure-style website
£3,000–£7,000+ for a more strategic, UX-led website
£5,000+ for ecommerce or more complex builds
These figures vary depending on scope, number of pages, level of UX research, branding work, and functionality.
If someone is offering a full website for a few hundred pounds, it’s likely template-based with little strategic input.
What are you actually paying for?
When you hire a freelance web designer, you’re not just paying for visuals.
You’re paying for:
Strategy and structure
A good website starts with understanding your audience, goals and positioning. This includes information architecture, content structure and user journey planning.
This is where UX design plays a crucial role.
User experience (UX/UI design)
Professional UX/UI design ensures your website is intuitive, clear and easy to navigate. This directly affects conversions, engagement and trust.
Branding alignment
Your website should reflect your brand identity consistently. Strong brand identity design builds credibility and makes your business feel established.
Responsive design
Professional websites are built using responsive web design, meaning they work seamlessly across mobile, tablet and desktop — essential for SEO and usability.
Performance and longevity
A well-designed website should grow with your business. It should be scalable, easy to update and built with long-term performance in mind.
“You’re not just paying for a website — you’re investing in how your business is perceived.”
Cheap vs strategic web design
Lower-cost websites often rely heavily on templates with minimal customisation or UX thinking.
Strategic, UX-led web design may cost more initially, but it:
Builds trust faster
Converts more effectively
Reflects your brand properly
Requires fewer redesigns later
In many cases, investing properly once saves money long-term.
When is it worth investing more?
It’s usually worth investing in professional web design if:
Your website is a key source of enquiries
You’re repositioning your brand
You want to attract higher-value clients
Your current site feels outdated or underperforming
For small businesses, your website often replaces a full sales team. It needs to work hard.
If you’re considering hiring a freelance web designer and want clarity around what your project might involve, I’m happy to talk it through.
Get in touch to discuss your website goals and explore what level of investment makes sense for your business.
