Why the small details in UX/UI design can make a big difference

When we think about web design or branding, it’s easy to focus on the big things — bold visuals, layout, colour palettes, typography. But often, it’s the small details, the subtle UX/UI touches, that make a website feel polished, professional and trustworthy.

These micro-interactions — things like hover effects, animated buttons, subtle feedback messages or well-timed loading states — don’t just look nice. They guide users, reinforce your brand, and increase engagement.